May 25th, 2012

Kate McCarthy guest post - Summer Drama (look)!

I always know that it’s summer when Memorial Day weekend arrives! That also means it is BBQ season… nothing like grilled BBQ Tofu…er…meat. Anywho, I get so excited for all the summer activities that I literally plan my make up looks and outfits for the season (OCD much?) I hope you get inspired by what I will be doing!

If you can’t tell, I have a bit of a flare for the dramatic. I love wearing a smoky eye day AND night. I was playing around with mermaid, rain forest and lilac Eye Shadows and created a beautiful soft smoky eye. I promise this is not too intense for day!

THE VERY FIRST THING YOU TO DO IS PUT ON SPF 40! (I like the Oil Free formula) nothing is worse than looking like the watermelon you just scarfed down at your fabulous Memorial Day BBQ. (That means hit your body up with some SPF too.)

Start with your Lid Primer (remember a little goes a long way) then using your Eyeliner Brush apply a medium-thick line of ebony Cream Eyeliner to the upper lash line and half way up the lid. (Do one eye at a time.) Quickly smoke mermaid into the Cream Eyeliner and begin to blend out to the crease (I like to use the Crease Brush or Mini Crease Brush for this). Next, grab your Eye Blender Brush and apply rain forest on the crease and blend until mermaid and rain forest begin to lightly combine. Grab your Base Brush and place some diamond eye shadow on your brow bone, blending down (barley) to where rain forest begins. Last, get a clean Crease Brush and swirl lilac into the inner corners of your eyes and swipe the lower lash line with some rain forest. LOAD up on Mascara (of course!!)

Proceed with your foundation application. (I do eyes first on this look just in case there is fall out. If there is, I can wipe it away without smearing my make up!) Dust cheeks with paradise Blush ( I like using the Fan Brush) and top lips with flirt Liquid Lips. Last but not least, fill in those brows! I like mahogany Eye Shadow for myself. But taupe Brow Powder Duo works on just about everyone!

Take a peek at my Artist Addictions post to see what I plan on wearing all summer long (warning: you may need sunglasses for the insane bright colors!)

Don’t stray, more looks and inspiration for summer will be coming at ya!

PS - Apparently in my world it is (national parenthesis day) oh well.

Kate McCarthy is the National Makeup Artist for glo minerals.
May 18th, 2012

Kate McCarthy guest post - Bridal 101 (for the bride!)

Bridal season is here in full force! And as any bride will tell you, the list of things to do grows larger every day. Here are a few tips for brides getting ready for the big day. These tips will help makeup artists, too!

Three months before your big day, schedule a trial run with your beauty team. This includes hair, make up and even a, esthetician. Pull as many pictures from magazines as you can this way you and your team are all on the same page. What is natural and earthy to you could be considered a glamour night look to an artist or stylist. DON”T be afraid to ask for what you want. This is not a time to be timid or polite (well…be nice) but don’t let your team talk you into anything you don’t really want. This is your day and you will have pictures that capture it for the rest of your life! Most trials should last roughly three hours. When you do hair make sure to try at least three different up-do’s or styles. And the same goes for make up. Be sure you try false lashes at your trial as well so you can get used to how they feel. On that note I STONGLY suggest false lashes! They make your eyes pop in photos.

Also know that any make up application will look a lot heavier than what you are probably used to wearing. This IS done on purpose. Our job as artists is to make sure you look flawless to the naked eye and Goddess like in your photos. You need to wear a bit more in order for your look to translate on camera. (Trust us - you will be happy with the results.)

Start a skin care regimen four to three months before. See an esthetician in your area who can start with microderm, extractions (if you are acneic) and peels if needed. One week before your big day get an oxygen facial with and anti-oxidant treatment. The result will be healthy skin with a natural radiance… just like the movie stars!

Be sure to wax (brows/lips) one and a half weeks before your big day. DO NOT do it the night before or even two days before, your skin needs time to regenerate. If you don’t that lovely red, two layers of skin missing look will show up in photos. PLEASE PLEASE PLEASE DO NOT GO TO THE TANNING BED! Opt for spray tanning or a body bronzer. glo’s body bronzer and body glisten mixed together makes give a wonder healthy touch of warmth to the skin and the best part? It won’t give you skin cancer. If you are worried that it will transfer to your dress, get a fine misting spray bottle and fill it with rubbing alcohol, mist on the skin lightly after you apply the bronze (and before you put on the dress) rubbing alcohol will dry it to the skin and create a barrier between it and the dress.

And most importantly drink plenty of water (half your body weight in ounces) per day. (And maybe a little wine…or tequila) and try to get 6-8 hours of sleep! Your complexion will thank you!!

Kate McCarthy is the National Makeup Artist for glo minerals.
April 25th, 2012

Girlfriend Spring Beauty Bash with Bobbie Thomas and glo minerals (behind-the-scenes snapshots!)

The exclusive, invite-only Girlfriend Spring Beauty Bash in New York City featured the latest glo minerals launches, tricks of the trade and glo minerals cult favorites from long time fan, Style Expert Bobbie Thomas. Check out a few snapshots from the event below!

Long-time glo minerals fan and style expert Bobbie Thomas sharing her tips and tricks for spring makeup with glo minerals.

Kate McCarthy, glo minerals National Makeup Artist, gets a laugh out of Syl from Financial Times.

Stage is set for Bobbie Thomas and glo minerals!

Kristie Dash of Teen Vogue gets a glo minerals makeover from glo’s Audra.

Lots of fun as New York City beauty editors and Bobbie Thomas try out spring tips and tricks with glo minerals.

March 28th, 2012

The Secret to Long Hair

If you guessed the key to long, strong, healthy hair lies in the scalp, then guess again because the real root of Rapunzel-like lengths is actually in the tips.

Hair grows approximately half an inch a month or up to six inches per year. Assuming that you’re in fairly good health, invest in regular maintenance, and shy away from scissors, it will continue to accumulate over time until it reaches the end of its growth phase and begins shedding from the root. Losing about 50 to 100 strands a day is totally normal, but if it seems like more you should consult a physician as hair loss can be a sign of an underlying medical condition.

"But I’ve done all that," you say, "and it’s still not growing!" Then it’s time to blame breakage. Breakage is when the hair strand becomes severed at any point other than the root and it’s usually caused by one of three things—heat damage, mechanical damage, or chemical damage. Heat damage is caused by evaporating the hair’s protective moisture barrier with heat-styling tools causing it to become brittle; mechanical damage is caused by improper styling techniques and/or tools causing micro tears that expand over time; and chemical damage is caused by incorrect or excessive use of strand-altering substances like perms or dyes causing soft spots.

To keep your length, you want tokeep the oldest section of your hair—the ends—out of harm’s way. Here are a few tips:

To beat heat damage…after you wash, wait until your hair is at least 60 to 80 percent dry before blow drying, focus the heat more on your roots than your ends, and always use a heat protectant.

To beat mechanical damage…only use a wide-tooth comb to detangle wet hair, choose metal-free hair ties or clips when wearing your hair up, and wear low-maintenance styles.

To beat chemical damage…if color-treating at home, enlist the help of a trusted friend to help mix and apply the solution evenly, and always visit a salon professional for texture-altering treatments like the Brazilian Blow-out.
March 27th, 2012

Setting Your Makeup

Here at glo we talk about the benefits of setting your makeup all the time. But unless you work in the beauty industry or just happen to live for lip gloss, chances are you might not be as familiar with the term. If this sounds like you, then allow us to share a short and simple beauty secret that could potentially solve your makeup woes—before they start.

So what is it exactly?
Setting is the process of applying a translucent powder, pigmented powder, or water-based spray to your skin after you apply your makeup. It’s meant to be a final step that ensures your makeup stays where you like it, how you like it, for as long as you like it. Depending on the type of product you choose, setting can help absorb excess oil or hydrate your skin. But overall the purpose of setting is to extend the wear of your makeup.

What should I choose?
Choose a product to set your makeup based on your skin type. If you have oily skin, choose a translucent or pigmented powder to prevent midday melt. (glo minerals Protecting Powder SPF 30, Loose Base, Pressed Base). If you have dry skin, choose a spray you can apply as often as you like to prevent flaking (glo minerals Revive, Refreshing, or Moist Hydration Mist). Or, you can choose a mist for a touch of aromatherapy regardless of skin type.
March 26th, 2012

The Sleek Blowout


1. Begin with freshly-washed hair. Clean hair will help your blowout last longer.
2. Blot hair with a towel to remove excess moisture. Don’t rub as this will create frizz.
3. Apply Reparative Keratin Leave-In Treatment to hair from root to tips to create texture, seal the cuticle, and help protect hair from the heat. Do not rinse.
5. Follow with a small amount of Infinite Shine Smoothing Oil to help smooth hair.

6. Pin hair back with clips. Take out one section at a time to dry. Use a paddle brush or round brush to blow-dry.
7. Starting at the top of each hair section, point the nozzle of the blow dryer downward on the hair and dry down to the tips, smoothing down the cuticles. Repeat with each section.

8. Once hair is completely dry, set it with cool air. Apply a very small amount of Infinite Shine Smoothing Oil to the ends of the hair to keep it shiny and smooth.

Your blowout should last 2-3 days. If hair begins to feel greasy or limp, revitalize it with Re-energize Dry Shampoo

Learn more and order The Sleek Blowout Kit

March 25th, 2012

Chewing Gum and Wrinkles

Rumor has it that the gum you keep permanently stashed in your purse is doing more than just refreshing your breath. If you tend to only pop a piece before puckering up or after a particularly pungent meal than you probably wouldn’t notice the change. But if you’re like the thousands of us who can’t seem to go more than a few hours without asking friends for a stick, then chances are the damage is already being done. Got your attention? Well here’s the scoop: although no official studies exist linking the two, some dermatologists believe chewing gum can cause wrinkles.

Think about it. You use a small group of muscles along your jaw line to chew, and just like the muscles in your arms and legs, the more you actively engage them, the stronger they become. But since the skin on your face is more sensitive than the skin on the rest of your body, repetitive movements can cause its supportive tissue to break down. Weakened tissue means wrinkles skin, not to mention increased tension, and dislodged dermal fillers (Botox, Collagen, Restylane)

Quick Fix: Chew less gum for less time, and choose a facial moisturizer with collagen-boosting properties like glo therapeutics Vita E Essential Cream.